The world of LED signs is growing faster than most all the other advertising mediums combined. This is a big statement to make, but I am making it on the fact that LED signs have one major advantage over almost every other type of medium in the world. With TV commercials, radio ads, newspaper ads, internet pop ups, and most other types of advertising the consumer can simply turn off the source of the advertising. In the case of newspapers they can just toss it directly into the trash. There is nothing you or I as advertisers can do to change that.
There is a way to get around it though. The more a person sees your ad the more likely they are to believe in your product or service and come in and spend money with you. Here is the secret reason that LED signs are such incredible ways to advertise. The only person who can turn off a sign is the owner of the sign. When a person is driving down the road their eyes are forced to look at that sign, even if it only for a brief second. Every day when I drive into work I pass a car stereo shop. They have had the same message on their LED sign for months, yet every time I pass by there I am drawn to look at it.
It is like a magnet that draws your eyes to the advertisement. So at least ten times per week, driving to and from work five days a week I am forced to look at this sign for car stereos. If your sign is in a place where people can see it on their way to work, taking their child to school, or on their way to some other event that happens often; you are guaranteed that they will be exposed to your message over and over and over. Conditioning them to the fact that you have a great product or service and you are the best place for them to spend their money.
LED signs are one of the best ways to use the benefits of outdoor advertising to its max benefit. LED signs are now available in multiple colors and styles at an affordable price. There is no reason that every business that has traffic in front of its location should not have a large LED sign to draw in more customers.